Dieter Rams: As Little Design as Possible by Sophie Lovell & Jonathan Ive

Dieter Rams: As Little Design as Possible

By Sophie Lovell & Jonathan Ive

  • Release Date: 2011-06-01
  • Genre: Design
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A comprehensive monograph on highly influential product designer Dieter Rams. 
As head of design at Braun from 1961 to 1995, Rams created some of the most iconic objects of the twentieth century. By putting functionality at the heart of every conception and stamping each creation with the visual trademark of his unique aesthetic language, Rams single-handedly made Braun a worldwide success. Often crowned as the designer's designer, his work continues to inspire contemporary design.

Carefully reformatted from the original bestselling hardback this iBooks edition for iPad provides a unique insight into the Rams' design process, with contributors such as Jonathan Ive, Apple's head of design, giving expert analysis on the designs. Through sketches, technical drawings, prototypes and images of finished products and their advertisements, Dieter Rams: As Little Design as Possible explores Rams' life and work, supplemented with interactive timeline, high-resolution images and in-depth essays, providing an intellectual exploration of his remarkable ethos.


  • Links need fixed

    By GreatBoo
    The book's content is great, well written, has a lot of great information, history etc,. no complaints. The book uses a lot of footnotes that work in the usual way - as a link, however, the return link doesn't work, so you have to scroll back through page after page to get to where you were. The iBooks Textbook format is more of a hinderance than a benefit, for some reason I need to highlight a word before I'm able to define it, it would,have been better as just a normal ePub. It would also be nice to read the book in landscape orientation. I keep my iPad in an apple case, which pretty much forces you to orient the device to landscape - while its not much more than an annoyance there seems to be no reason to restrict the orientation; some of the photographs are even cut-in-half, pages 90-91 show the 606 Shelving System split over two pages - you get half of a slightly larger picture that only fills half the page, because the picture is in landscape while the book is in portrait. The book would be much better in hardback - which is madness. And looks great on the Mac in full screen, which is not where I intend to read it.